While the concept of calling the crowd at a home football game the “12 Man” has been widely used throughout the sport for years, the Texas A&M Aggies, who own the trademark on the term, have been doing their best to remind everyone every year that it’s their marketing slogan. Today, Aggies fans are a little upset, as Florida State seems to be trying to get in on the action.
The Seminoles are running a ticket sales advertisement in the Tallahassee Democrat that makes use of the term. Both Aggies fans and players are a bit confused as to why.
— Stephanie Jergens (@Aggiegoose) June 1, 2014
So wats the deal with 12thMan and FSU ??
— RS-J9 (@RickySealsJones) June 1, 2014
You can assume that if Texas A&M sees the ad, the administration will do its best to stop FSU from using it in the future. Still, this is a bit odd – the Seminoles have plenty of traditions of their own to capitalize on.