Nike executives are reportedly not a fan of Jimbo Fisher’s son’s wardrobe.
According to a report by the Wall Street Journal, a Nike representative emailed Florida State’s administrators shortly following the Seminoles’ BCS National Championship Game victory. They weren’t happy about Jimbo Fisher’s son, Ethan, wearing an Under Amour sweatshirt at the contest.
Nike on Jimbo Fisher’s son in Under Armour: “Ouch! Can we… eliminate that from the son’s wardrobe in the future!” http://t.co/zUUkeuiOW0
— Ben Cohen (@bzcohen) August 1, 2014
From the report, Mark Dupes, a Nike assistant director for football sports marketing who oversees Florida State’s $4.2 million licensing and apparel deal with the school, emailed this to FSU’s administration:
“Hey got a text from the USA Director of Sports Marketing last night telling me of how good things look w FSU and our players and sideline staff, exposure for the Brand was exceptional. Then 5 min later I rec a new message…Said ABC cameras were on Jimbo and his Son ad end of the game…His son was Wearing Under Armour FSU sweatshirt! Ouch. Can we please ask Jimbo to eliminate that from the son’s wardrobe in the future! Let me know if I can help w anything. Thx guys. MD”
Excessive? Probably. That’s reportedly what Florida State administrators thought, too.
Asked about the email Thursday, Monk Bonasorte, FSU’s senior associate athletics director, said he remembered receiving it but hadn’t acted on it. “What am I going to do, go to coach and say, ‘Hey can you take that shirt off him?'” Bonasorte said. “I’m not going to call Jimbo Fisher and tell him what his son can wear.”
Florida State’s apparel deal with Nike doesn’t extend to family members, so it seems as if Nike really doesn’t have any ground to stand on if they were serious with the request. Even if they were joking, it’s an odd email to send.
Florida State opens its 2014 season Aug. 30 against Oklahoma State in Houston.