It looks like Texas Tech’s PR department is spending a good portion of its 2014 budget in the first month of the year. The Red Raiders have taken out a billboard in Times Square to celebrate the three Denver Broncos players they call alumni ahead of the Super Bowl at the Meadowlands this Sunday. The three players pictured are Wes Welker, Louis Vasquez and Manny Ramirez. The school snapped a photo and blasted it out on Instagram on Wednesday afternoon.
This isn’t quite as bold as when Oregon took out a gigantic ad in NYC for Joey Harrington, but it’s still notable. I suppose it’s rather obvious who TTU will be rooting for in the big game.