The University of Texas and Corona have signed a deal.
The Texas Longhorns will have a new slogan in 2017, but we’re not sure it’s one that fans are likely to pick up too quickly. Wednesday, Bill King of the Sports Business Daily reported that the Longhorns have signed a five-year deal with Corona. Corona will becoming the “official import beer” of University of Texas athletics.
Here’s more, via King:
Corona today will announce a five-year deal as the official import beer of Univ. of Texas athletics, as the beer brand continues to expand its sports footprint beyond long-standing plays in boxing and soccer activations. Building around the tag line “Horns Up, Limes In,” Corona will activate with a responsible drinking message across all UT sponsor touch points, as is typical at schools that have waded into the beer category.
Here’s the logo, with the official slogan – Horns Up, Limes In.
University of Texas reaches sponsorship deal with Corona Extra. Yes, there's even a slogan. pic.twitter.com/NvIRjhTvbA
— Chuck Carlton (@ChuckCarltonDMN) July 5, 2017
It’s fair to say that college football fans are having a nice time mocking the whole situation.
Nothing says Academic and Athletic success like beer.
— The Dallas Dapifer (@fanofsport4u) July 5, 2017
THAT's the slogan they're going with? That has to be a test balloon at best. Yikes.
— Jeff (@jpgunns3) July 5, 2017
That is the best they could come up with? Wow
— . (@FracAggie03) July 5, 2017
Texas’ 2017 season will get started on Saturday, September 2 against Maryland.