More than 100,000 people paid between $20 and $25 to enter the lottery, and only 17,000 tickets were awarded. Students paid $20 per entry; 2,500 tickets were reserved for them. Non-students (alumni, faculty, season-ticket holders, parents, donors, etc) either paid $20 for one lottery ticket or $25 for two.
The winners were revealed on Friday. Notre Dame ended up raking in about $2.5 million ($25 X 100,000 entrees), which means it generated about $2 million from about 80,000 fans who ended up with nothing.
ND power: Those 100,000+ BCS ticket requests all came w/ $25 just to get in tix lottery-so NotreDame pulled in over $2.5 MIL
— Bruce Feldman (@BFeldmanCBS) December 7, 2012