Nebraska and Adidas will continue their partnership.
Nebraska, which has partnered with Adidas since 1995, announced an extension with the company earlier today on Twitter.
The deal was proposed last week, and was approved on Friday after a vote by the university’s board of regents; it passed unanimously.
This new deal with carry Nebraska and Adidas through 2028 and will replace the current extension that was approved in 2013 and was set to expire in 2018.
The Nebraska athletics account tweeted this out to celebrate the deal:
Our legacy continues.
— Nebraska Huskers (@Huskers) August 11, 2017
“The University of Nebraska and adidas have been tremendous partners for more than two decades and we are thrilled that it will continue for years to come,” Nebraska Director of Athletics Shawn Eichorst said, per KTIC. “We share core values, a passion for elite performance, competitive excellence, and innovative approaches to technology. We are honored that our programs will continue to be outfitted with world-class adidas footwear, equipment and apparel. Nebraska Athletics and adidas will continue to flourish together, and our boundaries of success are limitless.”
According to EPSN, the deal is worth $128 million.