Given the popularity of March Madness, it’s no surprise to see brands doing their best to get in on the action. Thursday, ESPN’s Darren Rovell tweeted out a photo of six new edible designs that Reese’s will be putting on its world-famous Peanut Butter Cups. As you’d guess, they’re all college basketball-themed.
Reese’s puts edible designs on its peanut butter cups to celebrate March Madness pic.twitter.com/qyH2DS3qEw
— darren rovell (@darrenrovell) February 27, 2014
Junk food and sports – still one of the most ironic pairings in advertising.