How many pairs of shoes has the “Big Baller Brand” sold so far?
It’s been two weeks since the Ball family unveiled Lonzo’s “ZO2” shoe – which costs a whopping $495. In the weeks since its release, several high-profile athletes like Arian Foster have purchased at least something from the Big Baller Brand’s website.
But how are sales of the ZO2 going so far?
ESPN’s Darren Rovell tweeted out the sales thus far.
Based on order #'s, less than 600 pairs of Lonzo Ball ZO2 shoes sold.
Has to humble LaVar Ball enough to reopen deals w/big companies.
— Darren Rovell (@darrenrovell) May 17, 2017
That’s not great for the Ball family or the Big Baller Brand. However, the Ball bunch may have gotten incredible news last night as the Los Angeles Lakers secured the No. 2 pick in the 2017 NBA Draft. Many believe the Lakers will draft Lonzo Ball, and if that happens, the Big Baller Brand will lock in the brand awareness it has been after all along.