TV ratings for the NFL are up this week.
Donald Trump has been touting the NFL’s declining TV ratings on Twitter all week, but the president’s comments seem to have had a positive effect on the league’s bottom line.
With the inclusion of Monday night’s Cowboys-Cardinals game on ESPN, the NFL’s Week 3 TV ratings are up 3 percent in aggregate.
FOX executive Michael Mulvihill tweeted out the ratings.
With the inclusion of MNF, overnight ratings for Week 3 Sun-Mon NFL games finish up +3% in aggregate.
— Michael Mulvihill (@mulvihill79) September 26, 2017
ESPN’s Darren Rovell says preliminary ratings for the Monday night game are up a ridiculous percentage, though last year’s game was up against a debate and this year’s game included the Cowboys.
Preliminary ratings for last night's Monday Night Football game UP 63%.
Caveat: Last year's Week 3 MNF game was up against debate.
— Darren Rovell (@darrenrovell) September 26, 2017
More ratings for the weekend will likely come out later today.