Whether you like Seahawks cornerback Richard Sherman or not, nobody can deny that he has done a fantastic job of spreading his brand over the past week. In fact, it has been estimated that Sherman’s 15-second rant will earn him roughly $5 million in endorsements.
One of his big endorsement deals currently is with Beats By Dre, and the company decided to hook up Sherman and allow him to create a special gift for his teammates — custom gold-plated headphones to honor their Super Bowl appearance:
Thank you to @beatsbydre and @gwpresents for allowing me to give this GREAT gift to my Teammates! #SuperbowlHeadphones
The headphones we just got hooked up with worth more than my car. Well damn.. pic.twitter.com/WoasiGdUTD
— Doug Baldwin Jr (@DougBaldwinJr) January 26, 2014
Beats By Dre has partnered with Graff to give all Super Bowl players diamond-encrusted headphones pic.twitter.com/7uZzcHpiuE
— darren rovell (@darrenrovell) January 26, 2014
Meanwhile, Peyton Manning is probably hooking up the Broncos with some free Papa John’s pizza.