The team over at adidas has come up with a clever way to get some of the fastest athletes in the world to wear its new cleats at the NFL Combine. The apparel manufacturer will be giving away a $100,000 prize to whichever player posts the most impressive 40-yard-dash time in the adizero 5-star 40 cleats. Here’s an ad in the Indianapolis Star with details. The adidas football Twitter account also tweeted the news.
— darren rovell (@darrenrovell) February 21, 2014
— adidas Football US (@adidasFballUS) February 21, 2014
Here’s a closer look at the shoe itself.
— Michael Ehrlich (@adidasUSPRGuy) February 19, 2014
We’ll see if the campaign works – remember, not every NFL hopeful makes big-time NFL money. $100,000 could be a lot of money for a player on the fringe.