The Final Four has become far more than your standard basketball event. It’s now a week-long party with various concerts and other activities. Today, the free concert series “March Madness Music Festival” was announced, and the line-up so far is pretty impressive. Bruce Springsteen and the E-Street Band headline a group that includes country stars Jason Alden and Tim McGraw, as well as The Killers and Fun. Most fans probably didn’t need incentives other than their basketball teams playing for a national championship to make the trip to Dallas, but getting to see a legend like Bruce for free is a pretty nice perk.