There are only a handful of college athletes in the United States who may get bigger NIL endorsement deals that Clemson QB D.J. Uiagalelei. But the Tigers QB just raised the bar a ton with his latest deal.
On Wednesday, Ross Dellenger of Sports Illustrated reported that Uiagalelei has partnered with Dr. Pepper for the latest installment of their “Fansville” ad campaign. The deal marks the first major brand partnering with a top college football player for a national television commercial.
Speaking to SI, Uiagalelei said it was “a no-brainer” to join Dr. Pepper. He highlighted how often he sees their commercials, and loves their beverages.
“Every time I turn on the TV every Saturday, I always see a commercial with Dr Pepper,” Uiagalelei said. “When they reached out to me, it was a no-brainer.”
“I drink Dr Pepper here and there… I drank it as a kid. It’s a great drink. I drink it now.”
This is just the start of the big brands entering the NIL space, experts say.
Companies like Pepsi, McDonald’s, Degree & Gatorade are gearing up to dive into a marketplace that may eclipse $1 billion.
“A lot of people are planning on doing cool things.”https://t.co/JvExaRB9ZG
— Ross Dellenger (@RossDellenger) August 11, 2021
D.J. Uiagalelei will be getting plenty of national attention this coming year. He’s taking over for Trevor Lawrence on one of the most high-profile athletics programs in the country.
His first start of 2021 will be in quite possibly the biggest non-conference game of the season. He will be leading the Tigers to Charlotte’s Bank of America Stadium for a Week 1 tilt against SEC East juggernaut Georgia.
A win there would propel him to national recognition and likely keep him in Heisman Trophy contention for a while too.
Congrats on the new endorsement deal, D.J. And good luck this coming season.