Apple CEO Tim Cook, a noted sports fan, did his undergrad at Auburn before getting his business degree at Duke six years later. As such, he’s a big supporter of both Tigers football and Blue Devils basketball. Monday, during his company’s unveiling of the brand new Apple Watch, Cook apparently decided to take a little jab at Duke’s biggest competitor. Cook, when showing how an ESPN score would look on the watch, decided to use the result of this past Saturday’s game between the two as the example.
When a few Blue Devils fans in the crowd cheered, he mentioned that he, too, supports the team. Enjoy, Dukies: