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Louisville, Adidas Agree To 10-Year, $160 Million Apparel Deal

Louisville has re-upped on its apparel contract with adidas.

On Friday morning, Louisville athletic director Tom Jurich announced that Louisville and adidas have agreed to extend their contract through the 2027-2028 academic year in an official release.

The 10-year deal is worth $160 million, and is the largest adidas deal in the nation. It's also one of the largest apparel agreement deals in college athletics, period.

The new agreement will replace the current deal that was set to expire in 2019.

"When we began our relationship with adidas nearly 20 years ago, we weren't in the same shape we are now," Jurich said in an official release. "adidas has stood arm and arm with us through adversity and success. The biggest winners in our cooperative partnership have clearly been our student-athletes, who are at the focus of all that we do. We are thrilled to be partnered with an enterprise who shares our passion for innovation, pioneering efforts, striving for excellence and simply doing things differently."

Louisville and adidas have been partners since 1998.