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Miami, Adidas Celebrating New Partnership With Ad Takeover Of ESPN's Website

Earlier this week, it was reported that Miami (FL), a longtime Nike school, would be switching over to adidas in September of 2015. Thursday, the new partnership was officially announced. The Hurricanes are teaming up with the apparel manufacturer for 12 years, an agreement that extends through the 2027-2028 season.

"The University of Miami was the first college program to excel as a national brand with championship play on the field, changing the game of college athletics," said Mark King, adidas Group North America president. "Their unmatched success, national relevance and cultural significance make them a perfect fit for adidas as we continue to significantly invest and grow our business in the U.S. Florida is a key battleground and home to some of the best athletic talent in the country. We're proud to have Miami as a key pillar of our future business."

While it's a safe bet that ESPN was going to cover the news, it looks like the duo wanted to make sure that sports fans get the memo. Check out the Worldwide Leader's home page as-of Thursday morning.

Miami, adidas takeover ESPN with ad deal.

Miami (FL) becomes the 13th NCAA program to be affiliated with the brand. We're looking forward to seeing the team's new gear.