Michael Jordan came out to center court at tonight's UNC vs. Duke game in Chapel Hill to make a big announcement for North Carolina football.
Last year, Michigan became the first football program to be a part of Jordan Brand. Now, the Wolverines will be joined by a very natural second program: Jordan's alma mater.
To the delight of Carolina basketball fans, the legendary Tar Heel gave a speech at halftime of the huge rivalry, announcing the move.
From North Carolina's release on the long-anticipated move:
Now a new chapter in this celebrated partnership begins, as Jordan joined UNC head football coach Larry Fedora at halftime of the Carolina-Duke men’s basketball game to officially announce plans to bring the Jumpman to Kenan Memorial Stadium this fall.
“We’re excited to partner with Michael Jordan – the greatest athlete of all-time – to bring the Jumpman into the Carolina football program,” says Fedora. “Michael’s impact on the University of North Carolina and the sports landscape in this state is incredible. Our partnership will bring us a greater association with MJ and his brand on the football field moving forward.”
The speech launched the already viral UNC mantra "the ceiling is the roof." We have no idea what Jordan meant by that, but we doubt many Tar Heel fans care.