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Photo: UNC Adds New "Tar Heel State" Decal To Back Of Football Helmets

Staking their claim.

North Carolina is rolling out a lot of changes this weekend for its Military Appreciation Day game against East Carolina. We've already seen patriotic new helmets and end zones. Now, UNC Football Assistant Equipment Manager Jason Freeman has released a photo of a new decal the Heels will be wearing on their helmets. 

Looks like UNC is staking its claim to the state - an intelligent marketing move. We'll see if East Carolina has anything to say about this Saturday.