Despite concerns about whether or not fans would engage in the National Championship Game between Virginia and Texas Tech, the ratings were impressive. This is huge for the NCAA, especially since the blue bloods like Duke and Kentucky weren’t in the Final Four at all.
Virginia and Texas Tech found themselves battling for the national title in overtime. Once again, Kyle Guy was the hero for the Cavaliers.
Regardless of all the doubt surrounding Virginia, the team delivered for its fan base and for CBS Sports. Whether it was the win over Auburn or Texas Tech, the ratings definitely saw a pleasant uptick from all the madness.
The national championship was up 20 percent from the previous season (though last year aired on TBS, not CBS). After all, Michigan and Villanova resulted in a blowout win for the Wildcats.
CBS officially scored a 12.4/22 HH rating/share yesterday, which peaked toward the final minutes of regulation and overtime.
Here is the full breakdown:
A 12.4/22 overnight rating/share (overnights = biggest 56 markets) for Texas Tech/UVA, up 20% from last year's championship on cable but down 14% from the 14.5 for UNC/Gonzaga on CBS two years ago. pic.twitter.com/I7B1cnv7Qz
— SportsTVRatings (@SportsTVRatings) April 9, 2019
The entire coverage of the NCAA Tournament saw an 11 percent increase from last year. Even the lack of upsets from the first weekend couldn’t keep sports fans from watching the games.
Once the tournament got into the second week, March Madness had people on the edge of their seat with countless finishes coming down to the buzzer.