Update:Fox4KC.com spoke with Jim Marchiony, the Associate Director of Public Affairs at KU, who made the below statement:
“We’re not trying to shut @KUBoobs down. It’s one thing to have a Twitter account. It’s another thing to sell items with ‘KU’ on it, which is what they’re doing,” said Jim Marchiony, Associate Director of Public Affairs with KU Athletics. “That’s our federal trademark, which we always have to protect.”
According to Rock Chalk Blog, the items sold were the below wristbands, with the proceeds going to breast cancer research. We'll keep you updated.
Earlier: In what could become an interesting story to follow, the University of Kansas has reportedly sent the owners of the Twitter handle @KUBoobs a cease and desist letter. The presumed reason here is that KU believes the account should not be able to use the school's name or abbreviation to promote its brand.
In other words, the school likely (we're assuming) doesn't want to have its own brand associated with the type of photos users send in and post. The handle currently has just under 50,000 followers.
Keep an eye on this one. It'll be interesting to see if the owners of the account will be willing to get into a legal battle over this - and it could set precedent for similar situations in the future. After all, there is at least one of these accounts at pretty much every big sports school...