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Video: The Big 12's "Coaches PSA" Video Is Bizarre, Will Get You Fired Up For Big 12 Football

Have you ever wondered what it would look like if Texas Tech coach Kliff Kingsbury suddenly morphed into Kansas coach Charlie Weis? Thanks to a public service announcement put out by the Big 12 conference a few days ago, you no longer have to. In this video -- which is actually really well done -- Big 12 coaches talk about some of the things that make the conference one of the top football conferences in America, highlighting that there are no divisions and that a champion is based on how they perform during the season, not a conference title game. Check it out:

Of course, coaches morphing into other coaches is kind of a weird concept, but the video is still pretty cool.

[SB Nation]