Scholarship offer letters are out.
Teams are allowed to officially offer 2018 recruits today, and as such, we've seen official scholarship letters from basically every program floating around on Twitter.
We figured we'd take a look at the differences in marketing between two major programs - Oklahoma and Texas.
Ronnie Perkins, a four-star defensive end recruit, tweeted out photos of both Oklahoma's letter and Texas' letter.
Here they are:
We've transcribed both below. As you can see, Texas touts tradition and lifestyle.
Congratulations! As the head football coach at the University of Texas. I'm thrilled to officially offer you a scholarship. This full scholarship will include the cost of your tuition and fees, books, room and board, and other expenses up to the full cost of attendance at the University of Texas.
The football tradition at Texas is unparalleled, ranking among the best in the country in all-time wins, all-americans, and first-round draft picks. The University of Texas also offers an elite education that is consistently tanked among the finest in the nation. According to the US News and World Report, 18 undergraduate majors at Texas are listed in the top 10 nationally. This combination of football and academics takes place in the vibrant city of Austin, which has been deemed "best city to live" in the United States by multiple publications."
Oklahoma, meanwhile, seems to have gone the route of challenging each players' character.
What kind of player do you want to be?
The stand in or the stand out?
The quiet assassin or the freight train?
Will you be a dawg?
Will you go all day?
Be the reason a city is crying tonight?
Will you turn gametime to showtime?
Turn the so-so to the spectacular?
Will you keep opponents awake at night?
Will you flip momentum in a split-second?
Will you take the game in your own hands?
Will you hold the Heisman?
Will you go first round?
Will you change games?
But most importantly...
Will you be a champion? #OUDNA"
Which method do you like better?