The 110th installment of the Red River Rivalry will commence this Saturday when the Oklahoma Sooners take on the Texas Longhorns at Cotton Bowl Stadium in Dallas. The Sooners have dominated the annual competition in recent years, claiming four of the last five games dating back to the 2010 season. This year’s game is adding a little extra pop to the storied rivalry in terms of secondary market ticket prices, too, and it will serve as the most expensive game since 2012.
According to TiqIQ the average price for Oklahoma vs Texas tickets this Saturday is currently $261.48 on the secondary market. That marks just a 2% increase from last season’s average of $256.16, though it will be the first time in three seasons that the game breaks the $260 average. 2013’s game owned an average ticket price of $252.75 while 2012’s affair, which saw OU decimate Texas 63-21, had a $347.26 average.
If looking to just get into Saturday’s showdown in Dallas, the cheapest ticket is now listed for $117. That is also the first time that the get-in price has topped $100 since 2012, when tickets went for as low as $126. Fans were able to find tickets for $97 and $83 in 2013 and 2014, respectively.
However, it is 2011’s game that serves as the most expensive Red River Rivalry game since TiqIQ began tracking secondary market data that year. In a game that saw the No. 3 Sooners post 55 points to the No. 11 Longhorns 17, tickets averaged $420.72 and the get-in price was a whopping $190. That year, greater than 96,000 were on hand to watch Oklahoma roll over Texas, which is still the largest-attended game in Cotton Bowl Stadium’s 85-year history.
Dating back to 1900, Texas has donned the coveted Golden Hat 60 times compared to Oklahoma’s 44 wins (five ties have been held). The Sooners have gained considerable ground since the turn of the century, however, claiming 10 wins against Oklahoma’s four.
Texas will again have their hands full on Saturday as they take on an unbeaten Oklahoma team. The 1-4 Longhorns head to Dallas reeling from three straight losses at the hands of California, Oklahoma State and TCU and enter their third consecutive Red River game unranked. The Sooners have risen the ranks in opposing fashion, knocking off two top-ranked teams in Tennessee and West Virginia and posting 168 points over their first four games. They’ll go for their fifth straight win of the season this weekend.