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Photo: TCU Unveils New "Ranidaphobia" Billboard

Fear the Frog.

Just a few days before the TCU Horned Frogs begin their 2013 season on national television, TCU sports information director Mark Cohen took to Twitter to show off a new billboard, located in downtown Fort Worth

The billboard sports the phrase "#Ranidaphobia." For those unaware, Ranidaphobia is a fear of frogs. It's also a slight reference to the team's slogan for this year, which is, in fact, "Fear the Frog."

What do you think of the new billboard? Too much, not enough or just right?

The Horned Frogs face off against the LSU Tigers this weekend at AT&T Stadium in the Cowboy's Kickoff Classic. Kickoff for the game is scheduled for 8 p.m on Saturday night.