Texas' days with The Swoosh could soon be over.
According to a report by Bloomberg, Adidas and Under Armour are both expected to make a big push to sign the Longhorns' to an apparel contract. Nike, which currently outfits Texas, has an exclusive negotiating window with the school that ends Oct. 1. A contract extension is not expected to be signed before that date, per the report.
Enter: Adidas and Under Armour.
">September 29, 2015
From the report:
Adidas and Under Armour have been stretching the market for marquee college programs and for professional players. Adidas recently wooed Houston Rockets guard James Harden from Nike for a whopping $200 million over 13 years. And Under Armour drove up the bidding for National Basketball Association MVP Kevin Durant, who ultimately stayed with Nike for $300 million over 10 years.
Texas athletic department spokesman Nick Voinis declined to comment, as did Nike spokesman KeJuan Wilkins. Spokeswomen from Adidas and Under Armour didn’t immediately respond to voice messages and e-mails.
The deal Texas reaches with Nike, Adidas or Under Armour could be the biggest in the history of collegiate athletics. The Longhorns are the richest athletic department in the country, earning more than $161 million during the 2013-14 school year. Nike signed Michigan to an 11-year, $169 million deal earlier this year. Texas' new deal could top it.