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WVU, IMG Announce Partnership

A 12-year deal.

On Thursday afternoon, West Virginia University announced a broad, 12-year partnership with IMG College beginning during the 2013-2014 academic year.

The deal with IMG will guarantee the school more than $80 million, plus revenue sharing opportunities over the length of the partnership. This partnership is designed to bring new national and corporate support and brand recognition to the University's athletic program.

The deal includes management of local game broadcasts and coaches’ shows for radio and television, publication such as media guides and schedules, digital platforms including social media and web sites, corporate sponsorships, at-event promotions and game day hospitality, stadium and venue signings including scoreboards and ribbon boards and advertising in university-owned and leased athletic facilities.

“It was time for WVU Athletics to grow our multimedia and sponsorship sales, especially with our recent move to the Big 12 Conference,” said Director of Athletics Oliver Luck in a statement. “With the resources, services and proven track record that IMG College brings, WVU now has the opportunity to expand its revenue base by engaging new national sponsors while building our athletic and university brand. I’m extremely pleased with this move.”

Ben Sutton, President of IMG College, shared similar sentiments about the new partnership.

“West Virginia athletics under the direction of Oliver Luck has done a great job building its corporate partner program, and we’re thrilled to add our resources to expand on these efforts,” Sutton said. “West Virginia is one of last major schools to handle multimedia and sponsorship sales in house. The university’s decision to entrust IMG to grow its sponsor and revenue base while building the school brand continues to validate IMG’s collegiate services and burgeoning national marketing platform.”

WVU will join several other Big 12 schools that have a partnership with IMG College such as Baylor, Kansas, TCU and Texas. IMG presently represents more than 90 universities nationwide as well as the NCAA and its 89 championships.