After helping lead Iowa to the Round of 32, and a crazy comeback bid against No. 2 seed Tennessee, guard Jordan Bohannon had quite the moment on social media.
After the team’s return to Iowa City, Bohannon sent a perfect tweet mocking the NCAA. He jokingly tagged the organization in a post showing that he and his teammates were holding an NCAA March Madness floor mat from a tournament locker room hostage.
When, and only when, he and his fellow athletes are allowed to profit off of their likeness, will the Hawkeyes return the rug, Bohannon joked. The tweet helped drum up more conversation around the issue, which the NCAA admits it will look at (though few expect a major resolution coming up anytime soon).
Mark Emmert said there’s going to be more discussion in the coming months on the idea of college athletes using their name, image and likeness and whether it’s practical.
— Jeff Borzello (@jeffborzello) April 4, 2019
Even after an obvious joke, Iowa officials had Bohannon issue a follow-up apology.
It’s unclear what the NCAA would actually do about this, but Hawkeye brass were clearly not interested in finding out.
After much deliberation, the @NCAA has agreed with the @uiowa the rug can stay in Iowa City as long as I issue a mea culpa. With that, I am sorry for my actions. No one is denying the incredible opportunities the NCAA provides for athletes like myself. I am forever grateful. https://t.co/zJ4VG8kL3z
— Jordan Bohannon (@JordanBo_3) April 1, 2019
As detailed by Awful Announcing, the Washington Post spoke to Bohannon, who said that Iowa and the NCAA had discussions about it ahead of his second tweet. Iowa associate AD of athletic communications denied that it was ordered by the NCAA, but says the school wanted a clarification anyway:
“We consulted Jordan and gave him some suggestions on another tweet to bring this to closure, not to ‘walk-back.’ . . . We were never told by the NCAA that they were going to look into the incident if he didn’t address it. . . . Ultimately, it was his decision on the context of his last tweet. It is possible Jordan may have been confused and thought the NCAA was giving him direction.”
As with so many stories relating to the NCAA, this whole thing is ridiculous, but the league has shown how punitive it can be when it wants, so we get overreactions like this.