Jim Harbaugh is excited for Michigan to become a Nike school. Really excited, apparently.
The Wolverines are holding a Nike kickoff event in Ann Arbor, Mich. tonight at The M Den, the school's official merchandise dealer. Michigan's $173 million contract with Nike starts at midnight and the store will begin to start selling Nike and Air Jordan gear at that time.
Michigan has gone all-out for the start of the contract, holding a type of pep rally outside the store.
Harbaugh has made an appearance and, in this video from ESPN's Darren Rovell, you can watch him emphatically sing The Victors.
">@TheMDen an hour before store opens to sell 1st Michigan-Nike product pic.twitter.com/W1QrS75BzC
— Darren Rovell (@darrenrovell)
— Darren Rovell (@darrenrovell) August 1, 2016
">August 1, 2016
Harbaugh is just the best.