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Photo: FOX Sports Is Dressing Up A Bus Like Michigan's Jim Harbaugh

The first game of Jim Harbaugh's head coaching career at Michigan will be televised by FOX Sports 1. 

The network apparently wants to do all it can to promote that contest and Harbaugh's career with the Wolverines.

So, they're giving a bus the Harbaugh outfit - blue polo, whistle, Sharpie and, of course, khakis - and driving it around the country. 


"Once it became official that Harbaugh was going to return to coach, it became a huge, huge priority for us, from a production standpoint and a marketing standpoint," said Robert Gottlieb, executive vice president and head of marketing for Fox Sports Media Group. "There's a lot of traditional media we're going to do around the game: TV commercials and radio commercials. But it was so special, and the appeal and the interest in Harbaugh and the program is so intensified, that we definitely wanted to do something that was a little out of the ordinary that would help drive home the message that this game is coming."

The bus will be wrapped in a "real fabric to simulate Harbaugh's famous khakis-and-shirt attire." It will start in Ann Arbor on Aug. 22 and make stops in Detroit, Chicago, Cincinnati, New York, Charlotte, Atlanta, Dallas, and St. Louis, before arriving in Salt Lake City. 

Michigan opens the season Sept. 3 against Utah.