When Bo Schembechler arrived at Michigan in 1969, he enacted a rallying cry that has now become the slogan for the Wolverines’ football program.
“Those who stay will be champions!”
If Michigan has a catch phrase, that’s it. Those six words have become synonymous with the Wolverines and are seen all over Ann Arbor, Mich.
It appears the Texas football program likes the slogan.
Bedford on perseverance: “Those who stay will be champions, on and off the football field, when it’s all said and done.”
— Longhorn_FB (@Longhorn_FB) August 14, 2015
That phrase was trademarked by Schembechler Enterprises, LLC. Is Texas paying Michigan royalties?