Update: Nebraska has now published a "Fear Ameer" video.
Earlier: The Ameer Abdullah for Heisman campaign has officially been started by the Nebraska athletic department.
The Huskers' tailback, the nation's leading returning rusher, has gotten off to a great start this season. Abdullah rushed for 232 yards and a touchdown in the season opener against Florida Atlantic and had an incredible game-winning touchdown reception against McNeese State in Week 2.
Abdullah's odds to win the award are currently 28-to-1, per Bovada. The Huskers' PR team is apparently attempting to increase those odds with a publicity campaign. Nebraska recently launched FearAmeer.com, a website focused on promoting Abdullah's greatness.
The website includes a video and three sections: About Ameer, What They're Saying, and Join The Conversation. The "What They're Saying" section is where most of the Heisman talk is. It includes a number of tweets and quotes about Abdullah's performance, including this one from Gil Brandt.
">@Huskers today is kind Heisman voters will have hard time getting out of their heads.
— Gil Brandt (@Gil_Brandt)
Ameer Abdullah's winning TD for @Huskers today is kind Heisman voters will have hard time getting out of their heads.
— Gil Brandt (@Gil_Brandt) September 6, 2014
">September 6, 2014
Nebraska travels to Fresno State this Saturday. The game is set to kickoff at 10:30 p.m. E.T.