The viral crying Northwestern kid had a very good reason for being so upset during the Wildcats' NCAA Tournament loss to Gonzaga: he is evidently the son of AD Jim Phillips.
He was first shown after a flagrant foul call against center Barret Benson, and then another half-dozen times at least throughout the Wildcats' torrid comeback bid.
As it turns out, he is the son of athletic director Jim Phillips, which explains why he was so very invested in the game (and why he had such excellent seats).
He didn't quite hit Julia Louis-Dreyfus levels from these first two NCAA Tournament games in program history, but CBS really wanted us to see how he felt down the stretch. Hopefully he doesn't mind a few years of viral infamy. He can always ask Villanova piccolo girl how to handle it.