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Photos: Northwestern Basketball Has Amazing New Custom 'By The Players' Under Armour Uniforms

Love this.
A game being played on Northwestern's court.

We have a runaway leader in the clubhouse already for the coolest college basketball uniforms of the year: Northwestern has just unveiled one of the most creative combinations we've ever seen. Per, the Wildcats team had a lot of direct input on the uniform, designed by Under Armour's Adam Clement -- Clement insisted on going right to the players for inspiration, and incorporated a number of team interests and messages into the look:

On May 2, 2013, Clement sat around Welsh-Ryan Arena center court with a select group of Northwestern University athletes and their newly minted head coach, Chris Collins, to find out what makes the Wildcats tick. Armed with an initial set of 25 questions, Clement collected information about the school's traditions, the current squad's routine, and the connection to nearby Chicago. From there, Northwestern's new By the Players uniform was built. 

Here's a gallery via Under Armour -- phrases such as "Pound The Rock", "Tradition", and "Love The Game" appear: