Houston Texans wide receiver Braxton Miller took to Twitter to showcase the incredible hard work that goes into not only his NFL career, but also the clothing he wears.
The former Ohio State starting quarterback announced his endorsement with Plein in a series of tweets. The first introduced his endorsement and the second was a video posted to Miller's Twitter and YouTube.
The video showcases the hard work Miller puts in on the field, and the designers at Plein put into each article of clothing. Plein posted the following description to go along with the video:
There is always potential for an exceptional story when two powerful personalities come together. Philipp Plein differentiates himself in the fashion world by breaking the rules and constantly changing the game. Just 23 years old, Braxton Miller’s unique style and refreshing personality turns heads on and off the field. In “Measures of Success”, the creation of Braxton’s custom-made, croc leather, Philipp Plein jacket mirrors how self-belief, hard work and pain-staking dedication will take this #PleinHero#AllTheWayUp!
Miller became the newest ambassador of the Swiss luxury brand in late April of 2016. In an interview with Women's Wear Daily, Miller mentioned his love of clothing, yet not having the opportunity to experience a luxury brand living in Ohio:
“I’ve always loved fashion. We don’t have much fashion in Ohio. It’s a big accomplishment. I’m the first athlete in America to sign with Philipp Plein as a brand ambassador.”
The endorsement video can also be seen on YouTube.