Ezekiel Elliott's touchdown celebration has paid big dividends to the Salvation Army.
The Salvation Army has seen an increase in donations following Ezekiel Elliott's touchdown celebration against the Tampa Bay Buccaneers Sunday night.
The charity says it has raised $182,000 in the 14 hours following Elliott's leap, an increase of 61 percent.
The NFL announced that it wouldn't be fining Elliott for his celebration - which was penalized - but the Dallas Cowboys' star running back will still be giving away some of his money.
Elliott announced on Twitter that he'll be donating to the charity.
Well done by everyone involved.