College football fans enjoy drinking beer during games. Who knew?
Last season, Ohio State decided to start selling beer at Ohio Stadium during games, a move that a number of schools have been making in recent years.
This year, that decision raked in the Buckeyes well over $1 million on the season, a number up from 2016.
From The Columbus Dispatch:
The Buckeyes may not have made the College Football Playoff this season, but it appears their fans outperformed in 2017 when it came to beer sales in the ’Shoe.
Net revenue from alcohol sales at Ohio Stadium totaled more than $1.35 million this season. That’s nearly 16 percent more than last year, when Ohio State first started selling beer at the stadium.
While there are inherent safety concerns in adding beer sales to a big college football stadium, Ohio State actually saw fewer issues this season in stadium, and an uptick of arrests was for minors attempting to purchase alcohol.
Ohio State has seen a decrease in ejections from the stadium and open-container citations on game days since the school began selling beer at football games, according to public safety information obtained by The Dispatch. Ejections were down from 103 in the 2015 season to 25 in 2016 and 24 in 2017. Open-container citations were down from 65 in 2015 to four in 2016 and two in 2017.
Alcohol arrests within the stadium, however, have increased each season since beer sales began, up from 14 in 2015 to 22 last season and 57 this season. But university officials say most of those arrests are of underage individuals attempting to purchase alcohol, and those arrests did not occur before 2016 when beer was not sold.
That's just one season of data, but there is a theory that in-stadium beer sales can curb binge drinking during tailgates a bit. With $1.35 million in its pocket, and a similar, if not lower number of incidents at The Shoe, Ohio State is probably chucking this up as a win-win so far.