College sports' apparel deals continue to skyrocket in value.
UCLA is the latest power program to agree to a new deal with a major company. The Bruins and Under Armour, per ESPN's Darren Rovell, have reportedly agreed to the biggest deal in the history of college sports.
It's worth close to $300 million.
As the numbers in these deals go up and up, we thought it'd be a good time to look at the largest apparel contracts in college sports.
The five colleges with the biggest deals are all elite programs, though some have been more successful than others on the gridiron and the hardwood in recent seasons.
Their deals are with either Nike or Under Armour.
Here are the five biggest apparel deals in college sports.
5. Notre Dame
Deal: 10 years, $90 million, Under Armour
The Fighting Irish left adidas for Under Armour in 2014 for what was at the time the biggest apparel deal in the history of college sports.
This was the first major coup for Under Armour, who also had deals with Auburn and Maryland, among other programs.
A major concern for Fighting Irish fans was the program's classic football uniforms. "Is Under Armour going to mess them up?" many wondered.
Everything turned out to be just fine, though.
">@UnderArmour! Here is our 2014 home uniform... pic.twitter.com/yqlLmlzQFk
— Notre Dame Football (@NDFootball)
— Notre Dame Football (@NDFootball) August 19, 2014
">August 19, 2014
Deal: 11 years, $173.8 million, Nike
This might be the most-exciting apparel deal in college sports right now.
Because the Wolverines' football program, as part of the deal, will be wearing Jordan brand uniforms. The basketball teams will as well.
">March 31, 2016
Michigan is the first college football program to sport the Jumpman logo. The Wolverines finalized their deal with Nike earlier this spring and it begins on Aug. 1. Next: No. 3 ??? >>>3. TexasDeal: 15 years, $250 million, NikeThe Longhorns have been with The Swoosh for a while and agreed to a 15-year extension with the brand last fall. At the time, it was the biggest apparel deal in the history of college sports. As part of the deal, Nike will be creating a signature line of apparel featuring former Longhorn star Kevin Durant. Next: No. 2 ??? >>>2. Ohio StateDeal: 15 years, $252 millionThe Buckeyes, like Texas, had been with Nike for a while. Ohio State agreed to a massive extension with The Swoosh in January worth $252 million over 15 years.
">@OhioState and NIKE sign groundbreaking college partnership | News Room - The Ohio State University https://t.co/3N6XnLTDGl
— gene smith (@OSU_AD)
— gene smith (@OSU_AD) January 14, 2016
">January 14, 2016
It extends the Buckeyes' contract through 2033.
Next: No. 1 ??? >>>1. UCLA
Deal: 15 years, $280 million, Under Armour
Seeing the Bruins at No. 1 on a list that also includes Michigan, Notre Dame, Ohio State and Texas is fairly surprising, but Under Armour wanted a big West Coast presence.
And, as this list has shown, apparel contracts have been skyrocketing in value.
The Bruins' contract with UCLA has yet to be officially confirmed by the school, but it's being reported that it's for 15 years and $280 million.
">May 24, 2016
UCLA had been with adidas since the 1990s.