Henderson, who splits time with veteran Master Teague III, carried the rock 24 times for 277 yards and three touchdowns. He helped Ohio State overcome a sluggish start against the Group of Five opponent, and an inconsistent game from quarterback C.J. Stroud.
The performance turned heads on a national level as well. On Wednesday, he was one of the first college running backs to join national fast food chain Arby’s clever NIL campaign.
Arby’s aims to sponsor Division I running backs (RBs, get it?) with $500 payments to those who post videos to social media saying “Tonight I’m getting Arby’s” along with the #ArbysRBs hashtag.
Excited to announce I am officially a sponsored Arby’s RB! If you’re a D1 Running Back, head to https://t.co/MNEqVqj6hL to see how you can be sponsored by @ Arbys too. #ArbysRBs #sponsored https://t.co/YV4aP4h7mP
— TreVeyon Henderson (@TreVeyonH4) September 22, 2021
He joins Auburn’s Shaun Shivers, Notre Dame’s Kyren Williams, and Washington State’s Max Borghi among the prominent running backs to join the campaign so far. Those four helped create the first Arby’s RBs video.
Top college running backs like TreVeyon Henderson should have plenty of even more lucrative NIL deals in their future, not to mention potential NFL opportunities. Still, it’s a clever campaign, and it certainly looks like he’s poised to take full advantage of his breakout performance.
We could see plenty more where that came from. While Teague remains a big part of the game plan, and the starter for the moment, Ryan Day has committed to expanding Henderson’s role after the Tulsa game.
Ohio State football hosts Akron on Saturday night. Kickoff is set for 7:30 p.m. ET. Big Ten network will have the coverage.