Earlier this week, Penn State unveiled a new shield logo to create a “refreshed brand identity.” It turns out not all Nittany Lions fans feel refreshed by the change.
A Penn State class of 1995 alum named Doug Albert has started a petition on change.org, asking for the school to restore the old logo. It currently has over 2,000 signatures – just 500 short of the goal. Here’s more:
Office of Strategic Communications Penn State University
We understand an updated logo is needed to translate better for today’s digital world, but the new logo fails to capture Penn State’s traditional colors, prestigious feel and iconic lion. Our original logo symbolizes a brand that thousands of students and alumni rallied around during trying times–that logo made us feel Penn State Proud. The new logo does not represent our heritage in the same way. We understand not everyone will agree on a new design, however, it is unacceptable that the University spent $128,000 while never asking the public opinions of the two most important groups–the students and alumni. We ask that the logo is redesigned to better represent our traditional logo and the students and alumni are offered the opportunity to cast our vote.
Class of 95’
Here’s a side-by-side comparison of the two logos, via WITF News.
— witfnews (@witfnews) August 6, 2015
What do you think, Penn State fans? Is the new logo okay, or are you signing the petition?