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Purdue Turning The "P" On Its Football Helmet Into A Mosaic Of Fan Photos

The Purdue Boilermakers have apparently come up with a very interesting new way to get more fan interaction. Wednesday afternoon, the school unveiled a new campaign to get supporters to sign up for a "VIP card" before the season begins. How? By promising them that a photo of them will be featured on the team's football helmets in 2014.

No, really.

Acccording to the photo below, Purdue will turn the famous "P" on its helmets into a mosaic of fan pictures. It actually kind of looks like a camouflage logo.

">@LifeAtPurdue.. buy a VIP card by 6/10 and get a photo of yourself on the

Hey @LifeAtPurdue.. buy a VIP card by 6/10 and get a photo of yourself on the @BoilerFootball helmet next season! pic.twitter.com/LFjz0y5gCt

— Purdue Athletics (@PurdueSports) June 4, 2014

">@BoilerFootball helmet next season! pic.twitter.com/LFjz0y5gCt

— Purdue Athletics (@PurdueSports)

Hey @LifeAtPurdue.. buy a VIP card by 6/10 and get a photo of yourself on the @BoilerFootball helmet next season! pic.twitter.com/LFjz0y5gCt

— Purdue Athletics (@PurdueSports) June 4, 2014

">June 4, 2014

While each photo will obviously be too small to see on television, it's still a cool concept. Will other teams follow suit?