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Wisconsin Announces "Night Of New Red Threads" To Unveil Under Armour Gear

On July 1, Wisconsin officially begins its 10-year deal with Under Armour, leaving behind adidas as its apparel partner. The Badgers are ready to celebrate the move with an event to celebrate—and sell—their new gear. Today, UW announced the "Night of New Red Threads" on June 30 at 10 p.m., where it will unveil the teams' new uniforms.

">June 13, 2016

Back in October, Wisconsin and Under Armour showed off some mock-ups of the new uniforms. As you can imagine, they look pretty similar to the Badgers' classic red threads.

From Wisconsin's release on the event:

Night of the New Red Threads will be a celebration unlike any Camp Randall Stadium has seen. In addition to having the first opportunity to purchase the new Under Armour Badgers gear, fans will get exclusive access to UW's football facilities and some of its biggest names.

The experience begins at 10 p.m. on June 30 at the Camp Randall Memorial Arch on Randall Street and then heads to the McClain Center for a sneak peek at UW's training facility.


Once on the field, fans will have exclusive photo opportunities, including access to Badgers coaches, some of the teams' most iconic trophies and a selfie station at midfield.

At midnight, Bucky's Locker Room will open and offer fans the first chance to purchase the new Under Armour Wisconsin gear. Everyone who enters Bucky's Locker Room will receive a free gift. Prizes include tickets to Badgers events, including the football team's games vs. LSU (at Lambeau Field), Ohio State and Nebraska, Badger concessions gift cards and Bucky's Locker Room gift cards.

Sounds like the Badgers are planning a pretty fun event. Be sure to bring your credit cards, everyone.