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The Russell Athletic Bowl Is Changing Its Name

The Russell Athletic Bowl is no more.

An Orlando bowl game that pits an ACC team against a Big 12 opponent has changed its name. Marcus Lemonis, Chairman and CEO of Camping World announced that the company reached an agreement with Florida Citrus Sports to become the new title sponsor.

Lemonis issued the following statement:

“We’re excited to extend our successful partnership with Florida Citrus Sports and the collegiate partners who participate in this great game each year. The core platform we have in Orlando with the stadium naming rights and Camping World Kickoff game makes this expansion a natural fit.”

Formerly the Russell Athletic Bowl, the game will now be called the Camping World Bowl.

Steve Hogan of Florida Citrus Sports released the following statement:

“Florida Citrus Sports is thrilled for the opportunity to deepen our relationship with Camping World, who has proven to be an incredible partner to our organization and to Orlando. We’re also humbled that they chose to partner with us again and believe that to be a testament to the value that our community, our stadium and our events can provide.”

The bowl game features the No. 1 non-College Football Playoff selection from the ACC and the No. 2 non-CFP selection from the Big 12.