On Wednesday morning, a major college football bowl game underwent a name change for the upcoming season.
The Camping World Bowl in Orlando will now be known as the Cheez-It Bowl. College football fans might be asking about the old Cheez-It Bowl. That one took place at Chase Field in Phoenix over the past two years.
Cheez-It decided now was the right time to move across the country to Orlando for a higher-profile game. The game will continue to feature top teams from the Atlantic Coast Conference or Notre Dame and the Big 12 Conference.
Cheez-It Senior Director of Marketing Jeff Delonis released a statement about the decision. "Cheez-It is a go-to snacking tradition for football fans and cheese-lovers – especially those who can’t get enough of that uniquely cheesy and crunchy experience," he said.
"Our preceding bowl game sponsorship with the Fiesta Bowl Organization helped solidify Cheez-It as a staple in the college football postseason. Now we’re excited to turn to the next page and build our bowl-season tradition further through our new partnership with Florida Citrus Sports and the world-class destination of Orlando."
Each of the last seven years, the Camping World Bowl - now Cheez-It - featured a ranked team.
Last season, No. 14 Notre Dame bested Iowa State by a final score of 33-9. That contest was the fourth-most-watched bowl game outside of the New Year’s Six.
Who will win in 2020?