Deion Sanders and the Jackson State football program continue to roll on the recruiting trail, but if they're truly going to be built into a premier destination for players, they need money.
The former NFL star turned college football head coach has done a lot to help with that.
This week, he got even more help, as Diddy pledged $1 million to the program.
That's pretty incredible.
Sanders has already landed some of the top recruits in the country, most notably five-star Travis Hunter, who spurned Florida State to attend Jackson State.
Diddy is hoping that becomes more of a trend.
Well done, Diddy.