Social media users can rarely agree on anything, but everyone united to celebrate the perfect NIL pairing.
Nebraska wide receiver Decoldest Crawford capitalized on his unique name by filming a commercial for SOS Heating & Cooling. The local ad is corny in the best possible way.
Crawford just happens to be sitting in the corner and playing with a football as a woman brags to her baby about her cold the room is.
"I'm always Decoldest," Crawford said as ice transitions onto the screen with a company jingle playing.
Viewers emphatically endorsed the pitch-perfect commercial.
Others argued that this advertisement alone validates the existence of NIL. Despite all of the concerns about regulating the landscape to avoid pay-for-play scenarios, it also allows college athletes to appear in fun TV spots.
The Louisiana native enrolled in Nebraska as a three-star prospect. He may not make his on-field debut too soon, though, as an injury is expected to sideline the freshman indefinitely.
Because of this NIL match made in heaven, Crawford is already a star before beginning his college football career.