Big-time college football is a big business. The top programs are known for bringing in serious revenue every single year.
For a long time, Texas was atop the money list in college football. The Longhorns passed $100 million in revenue in 2011 and have not looked back.
Now, there's a new team at the top of the heap, and Texas fans probably won't be happy about it.
Texas A&M is now the most valuable program in college football, according to Forbes' most recent study. The Aggies have been raking in $148 million annually over the last couple of years, and they pushed Texas to No. 2 on the list, followed by Michigan.
Across the three years prior to last season, Texas A&M averaged annual revenues of $148 million, the most of any program in the nation. That not only tops the Longhorns; it leaves them in the dust. Over the same time period, Texas football averaged $133 million in revenue, making the Longhorns a distant second.
Texas A&M is also the only program with a profit of more than $100 million.
Forbes' full top 10 ranking of the most valuable programs in college football is littered with the usual suspects.
- Texas A&M
- Ohio State
- Notre Dame
You can read Forbes' full feature here.