Urban Meyer gave a speech to some high school football players in front of Jim Harbaugh on Sunday. His comments have since gone viral (and are very much appreciated by Ohio State fans - and players.
The Buckeyes' head coach spoke about how important it is to beat your rival. He said all of this while wearing his 2014 national championship jacket.
(Harbaugh has never beaten his rival, Ohio State. He's also never won a national championship).
Meyer's comments, of course, had everyone talking.
They were appreciated by former Ohio State standout cornerback Marshon Lattimore, who's now starring in the NFL.
"Much respect for this haha," Lattimore said.
Meyer is 6-0 against Michigan. He'll be going for win No. 7 later this year.
Ohio State is set to host the Wolverines in Columbus on Saturday, Nov. 24. Kickoff is set for noon E.T. It will be televised on FOX.