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Georgia Tech Is Moving To Adidas

The Yellow Jackets are leaving Russell Athletic.

Georgia Tech is expected to announce a new apparel sponsor today.

The Yellow Jackets, who have long been sponsored by Russell Athletic, are expected to announce a deal with Adidas.

The Atlanta Journal Constitution reports the change is expected to be announced today.

Georgia Tech is expected to announce its new apparel deal with Adidas on Tuesday morning, according to three people familiar with the decision. The school has been seeking a new apparel partner since the decision to end its apparel contract with Russell Athletic at the end of its contract in June 2018.

Coaches and athletes have been hopeful that a new apparel provider will be able to help their teams with branding and recruiting, as Russell Athletic was seen as a less desirable brand than Adidas, Nike and Under Armour, which dominate the college athletics apparel market.

It's a good move by Georgia Tech.