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Kendrick Lamar Named College Football Playoff National Title Halftime Performer

A promo for the College Football Playoff on ESPN.

Kendrick Lamar will perform the halftime show.

ESPN announced the halftime performer for the College Football Playoff National Championship game. Kendrick Lamar has been tabbed as the inaugural halftime performer for the game.

The seven-time GRAMMY award-winning rapper will perform just outside Mercedes-Benz Stadium in a free, non-ticketed event.

Here's what Kendrick had to say about the opportunity per ESPN's release:

“Having the opportunity to perform at halftime of what will surely be the best game of the year between two deserving universities is truly an honor,” said Kendrick Lamar. “Thank you, ESPN, for having me be the first halftime performer ever at the College Football Playoff National Championship.”

“In each year of the College Football Playoff, we’ve been able to build upon the experience of the last,” said Ed Erhardt, president, ESPN global sales & marketing. “This year is a true first for college football – and it makes sense that the hottest performer of the moment, Kendrick Lamar, would usher in this new era for the national championship game.”

Earlier this year Lamar released his fourth Album, titled D.A.M.N., that reached No. 1 on the Billboard charts where it sat for four weeks.

The CFP National Championship kicks off Monday, Jan. 8, at 8 p.m. ET on ESPN.