Ohio State University has one of the largest student bodies in the world. The Buckeyes’ football program is annually one of the country’s best. So, selling out student tickets shouldn’t be a problem, right?
Well, according to a new report from Ohio State’s student newspaper, The Lantern, it is this year.
More than 6,500 fewer student season ticket packages have been sold this year than last year, according to the report.
Whether due to financial reasons, a preferred game day experience or a move from paper to digital tickets, a Lantern analysis of Ohio State football season ticket sales data shows that more than 6,500 fewer season student ticket packages were sold for the 2019 season than in 2018.
The drop reflects a broader trend within the program, with a 4.3-percent decline in nonstudent season ticket packages for Ohio Stadium. Fewer fans are attending sporting events in general in the United States, with the NFL at its lowest attendance in 2018 since 2010, and the MLB at its lowest since 2003, according to attendance data from both leagues.
Ohio State reportedly sold 28,392 student ticket packages in 2018, compared to 21,716 this year. That’s a drop-off of nearly 25 percent.
Perhaps Urban Meyer’s retirement had something to do with that, though more likely, it has to do with the Buckeyes still relying on paper tickets. Students have to wait in line to pick up their tickets at the beginning of the season. Ohio State going to a mobile pickup system could benefit the student body.
Ohio State has certainly played well enough to spark excitement this season.
The Buckeyes (2-0) are coming off a blowout win over Cincinnati at Ohio Stadium. The Buckeyes play at Indiana on Saturday before returning home to play Miami (Ohio).